We sat down with Ekaterina Matveeva, CEO of Europeonline, to find out more about her business. Here’s what Ekaterina had to say:
How did you start your business?
We properly launched our services last autumn when I finalised my concept of how I could change a standard boring teaching approach to a language learning process.
One of our students, Elena from Germany, was to go to Spain in December, and we had just 3 months to develop her Spanish from “0” to a decent conversational level. And we managed! It was huge as in parallel we worked with other students via Skype and face-to-face in London, Moscow, and Beijing, guiding them in their language learning journey, watching how fast they could grasp the knowledge and speak. We formed teams of tutors and got 3 modules (9 months) to assist a person to enhance the level of language from 0 to a real fluent pro. And for those, who need just to get to a confident conversational level, 3 months with our programme proved to be enough.
What types of events do you host apart from your courses?
We organise seminars on language learning, public speaking and memory trainings at institutions and organisations like Moscow State University, Higher School of Economics, Skolkovo, Echo group… Our most exciting event took place recently in Krasny Oktyabr with support of ECS youth organisation. There we gathered students, entrepreneurs and language lovers to gain unique knowledge on language learning hacks. We were thrilled with the energy of participants and the way how they received us.
What plans do you have regarding your future events?
We plan to organise more seminars and master-classes in London, Moscow, Beijing and later other places as we are eager to give our students and language lovers strong motivation and endless energy in their language learning process. Our purpose is to let them enjoy cultural diversity and explore the world through languages.
Why do you think it is important to learn a second language?
First of all, a foreign language is not just a tool of communication, it is also a door to another world – culture. By learning another language you are broadening your horizons, understanding of the world, you stretch your mind to comprehend another person from his/her angle. You become better at decision making, less inclined to have problems with your memory, more eloquent and thoughtful in your own language, multitask at work….There is lots of research on this topic, but the most important thing is that you get to the point when you can understand and be understood looking through the layers of cultural differences and similarities in languages. As Nelson Mandela said “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”
Other than English, which languages are the most popular with young people?
Nowadays, young people love travelling and they face this barrier of a foreign language. Lots of students go to South America, hence they pick up Spanish and some Portuguese. Quite a lot learn German due to future perspectives, especially Berlin entrepreneur spirit. French and Italian are popular mostly for food and culture. Also, as more and more students are travelling to China and Russia, these languages are becoming popular despite having a completely different alphabet.
What do you love about KweekWeek
Kweekweek is user-friendly and very handy for both searching for events and arranging them. I love that I can just open the app and get a list of interesting events in just a few clicks.
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